Stuffed animals are often seen as a hallmark of childhood — symbols of comfort, play, and imagination. But more and more adults are holding onto or even purchasing plush companions well into adulthood, and psychologists say that’s not only okay — it can be good for your mental and emotional health.

Take Max Genecov, a clinical psychology Ph.D. candidate and father, for example. He still keeps a cherished raccoon plush from childhood and occasionally sleeps with a stuffed animal for added comfort. “They’re just nice things to have,” he says. And he’s far from alone.

A Growing Trend Among Adults

Stuffed animal sales surged during the COVID-19 pandemic — and interestingly, many of those buyers were adults. According to market research firm Circana, 21% of plush toys sold in 2024 went to people over 18. Build-A-Bear Workshop has even carved out an entire section of its website dedicated to adult customers.

A company survey found that more than half of respondents still owned a stuffed animal from childhood, and 40% admitted to sleeping with one.

“Stuffed animals really struck a chord with adults during a time of great uncertainty,” said Juli Lennett, a U.S. toy industry advisor at Circana. They offered comfort, a sense of nostalgia, and emotional grounding during stressful times — needs that certainly don’t vanish after childhood.

Comfort, Connection, and Healing

For some adults, stuffed animals are more than just comforting; they serve a therapeutic purpose. Seattle-based therapist Dr. Jessica Lamar uses them as tools in trauma therapy. Clients often build bears to symbolize their inner child and then practice giving that bear the love and compassion they may not have received during early life.

But therapy aside, experts say that anyone can benefit from the softness and self-soothing qualities of a plush toy.

“Stuffed animals can provide a sense of safety, relaxation, and emotional connection,” said Dr. Jade Wu, a sleep psychologist and founder of Thrive Sleep Clinic. For people who live alone or deal with anxiety, cuddling a plush toy can provide the same calming effect as a hug — something we all need more of.

Let Go of the Stigma

Some adults hesitate to admit they still sleep with a stuffed animal, fearing it may seem childish or immature. But mental health experts challenge that assumption.

“Maintaining a connection with comforting parts of your childhood doesn’t make you less of an adult,” said Dr. Lamar. In fact, recognizing and honoring those needs can be a sign of emotional maturity and self-awareness.

The only time a stuffed animal might pose a concern, Lamar noted, is if someone becomes highly distressed when separated from it, or if it’s being used to avoid deeper psychological issues. But both she and Dr. Barbara Greenberg, a clinical psychologist, agree such cases are rare.

Instead, cuddling with a stuffed animal is often a form of healthy self-regulation — a skill many people, including children, struggle to learn. Modeling this behavior can even help kids understand that comfort is not something to outgrow.

Stuffed Animals and Better Sleep

Sleeping with a plush toy may also tap into evolutionary psychology. Humans are social sleepers. We tend to rest better when we feel safe and protected — historically, that meant being close to our tribe or family.

Today, a soft, familiar stuffed animal may help meet those needs in a solitary modern world. “It’s a kind of substitute for social contact,” Wu said. “That tactile sensation helps your body relax and fall asleep more easily.”

Some plush toys are even weighted, mimicking the calming effects of weighted blankets. Research shows that added pressure can reduce anxiety and help the body settle into sleep.

Beyond physical comfort, stuffed animals can also serve as bedtime cues. The sight, feel, and even smell of a familiar toy may tell your brain it’s time to wind down, just like brushing your teeth or dimming the lights.

A Harmless — and Healthy — Habit

Experts agree: whether your stuffed animal lives on your bed or your bookshelf, there’s absolutely nothing wrong with keeping it around — even if you’re well into adulthood.

“If it helps you manage stress or sleep better, it’s a much healthier coping strategy than alcohol or medication,” Greenberg said. “And it hurts no one.”

So, whether it’s a relic from childhood or a new bedtime companion, don’t feel embarrassed to snuggle up to your favorite plush toy. It’s not just comforting — it’s completely normal, and possibly one of the simplest ways to take care of your mental well-being.