Celebrated Pakistani actress Saba Qamar has stepped into a powerful advocacy role as the brand ambassador for UNICEF’s campaign to end child marriages in Pakistan. Through this collaboration, she aims to raise awareness and push for stronger action to protect the rights of young girls across the country.

In a striking video shared on her official Instagram account, Saba appears alongside young brides, symbolically lifting her veil to reveal the truth behind child marriages. Her message is clear, bold, and deeply moving.

“Stop. Marriage itself isn’t wrong — child marriage is,” she says in the video. “It destroys lives. How can we stay silent?”

Giving Voice to the Silenced

Saba’s involvement in this campaign marks a significant step in the fight against a harmful tradition that continues to affect millions of girls across Pakistan. The video, which quickly went viral, emphasizes how early marriage strips girls of their childhood, education, health, and future.

In her caption, she urged people to speak out:

“Millions of girls are silenced before they even find their voice. Child marriage too often robs them of their freedom, education, and health. Every girl deserves the chance to learn, to grow, to dream… and shape her own future.”

“Use your voice. Speak up. Start the conversation. Let’s work together to #EndChildMarriage,” she concluded.

A Deep-Rooted Crisis

Pakistan currently ranks as the sixth-highest country in the world for child marriages — a troubling statistic that underscores the urgency of initiatives like this. Despite legal frameworks, enforcement remains weak, and thousands of girls are still forced into marriage before the age of 18.

Saba Qamar’s influence as one of Pakistan’s most respected actors brings new visibility to the issue, and her direct call for reform resonates with audiences across all demographics.

A Call to Action

By lending her voice and platform to this UNICEF campaign, Saba Qamar not only raises awareness but also empowers others to join the movement. The campaign encourages citizens, lawmakers, educators, and influencers to take a stand, open conversations, and challenge cultural norms that perpetuate child marriage.

In Summary:
Saba Qamar’s partnership with UNICEF marks a powerful moment in Pakistan’s ongoing battle against child marriage. Through her activism and storytelling, she is amplifying the voices of countless young girls — and urging society to listen, act, and change.