In the age of TikTok and Instagram, where influencers tout elaborate shower routines with multiple steps, products, and fragrances, dermatologists are urging a return to simplicity. Despite what social media trends may suggest, your skin doesn’t need a 10-step ritual every time you step into the shower.

Dr. Olga Bunimovich, a dermatologist and assistant professor at the University of Pittsburgh, finds these over-the-top routines troubling. “I’m kind of appalled by the shower routines,” she said, noting that many of the popular practices could actually harm the skin — not help it.

Less Is More for Healthy Skin

According to experts, a healthy shower routine is refreshingly uncomplicated. Use lukewarm water, a mild, fragrance-free cleanser suited for sensitive skin, and follow up with a hydrating lotion or oil once you’re dry. Overuse of hot water, harsh soaps, and excessive scrubbing can disrupt your skin’s natural barrier, leading to dryness, irritation, and long-term sensitivity.

“Your skin is one of your body’s strongest natural defenses,” said Dr. Nicole Negbenebor of the University of Iowa. “It’s not something you want to constantly strip down.”

The Problem with Double Cleansing and Daily Exfoliation

The idea of “double cleansing” — often recommended for removing facial makeup — has found its way into full-body routines, but dermatologists say that’s unnecessary. In fact, applying soap to your entire body each day is not only excessive but can be harmful.

“You should not be soaping up all of your skin, period,” said Dr. Bunimovich. “Focus on areas like your underarms, groin, and any skin folds.”

As for exfoliation, while it does help remove dead skin cells, doing it daily can be counterproductive. Whether it’s with gritty scrubs or loofahs, over-exfoliating can cause irritation, especially for those with conditions like eczema or acne. Experts suggest occasional use of chemical exfoliants — such as those containing lactic or glycolic acid — but advise moderation.

Oils and Moisture: Timing Matters

Post-shower care can benefit from oils, but timing is key. “Oils are sealants, not moisturizers,” said Dr. Negbenebor. “You want to apply them while the skin is still damp to lock in moisture.”

Dr. Lisa Akintilo from NYU Langone Health emphasized the need for routines that don’t just cleanse but also hydrate: “Hydration is a missing element in many people’s skincare habits.”

Showers and Sustainability

Beyond skin health, excessive showering has environmental costs. According to the U.S. Environmental Protection Agency, showers account for around 17% of household water use. With several states experiencing drought conditions, conserving water through shorter, efficient showers is more crucial than ever.

So, what’s the bottom line? A good shower doesn’t need to be glamorous. It needs to be gentle, efficient, and focused on what really matters — cleansing without compromising your skin or the planet.

In the world of skincare, sometimes the best routine is the simplest one.